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My name is Shelley Segars and some of you may already know me as the Matilda Jane Lady (amongst other things 😜) at Rhea Lana's of Cartersville - if not, Hello New Friends 💖

I live in Dallas, GA with my husband, Steven, and my 2 Ballers - ⚾️ Brady (18) and 🥎 Bella (12). Here's the story...

Matilda Jane closed its doors on December 7th, and that was a day that changed my life. It was the day that the company I had represented, loved and cherished for almost 10yrs walked out on us at 9:30am, and we literally never heard from them ever again.

I was heartbroken and devastated - lost. What would I do? Where would I go? How would I provide for my family?? In my heart I knew (I knew for quite some time - even before Matilda Jane closed) but I was too scared to make the move, terrified, to be exact.

So instead, I started Hometown Spirit to keep me busy, but was well aware that something BIGGER was brewing inside me. Steven and I talked about IF and HOW we could make it happen. We talked about the Amazing Possibilities and that this Decision for Our Family just made sense. It was an easy transition, a no brainer - IF we could make it happen.

Well, make It Happen We Did!! And after what has seemed like an eternity, I am so very excited to announce that I am your New Owner of Rhea Lana's of Cartersville!!

I have been working with RL's of Cartersville since their second event in 2015. Amanda Haynes has been nothing short of amazing over the years - she has built something that goes BEYOND just being a Children's Consignment Event. She created a family, a community, a higher purpose.

We are eager to continue her work, to grow in new ways, and to help introduce even more families to Rhea Lana's of Cartersville 💗

I hope you will continue to join us (we are busy working on our Fall Sale 🙌🏼), I promise it's going to be a lot of fun 🤩

Who is Rhea Lana???
Rhea Lana is a mom who lives in Conway, Arkansas, and began her business there 24 years ago. When her children were small she realized there was a great need for moms to sell their children's clothes for a fair price - and to buy excellent quality children's clothing at affordable prices.

Over the past 24 years the sale has taken off as moms everywhere realize the value of Rhea Lana events. We have fine tuned so many things and we stay on the cutting edge of the industry.

One reason for the sale's success is that we maintain very high standards in the quality of merchandise that we accept. Also, we guarantee that we will keep track of each consignor's items, or they will be reimbursed. There's also no waiting for your money as consignors' checks with detailed inventory reports are available on Pick Up Day, immediately after the sale.

It brings us great joy to be able to provide this opportunity to families in Cartersville.

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If you have questions about the sale and would like to contact me about the Cartersville Event you can write me at

Contact Us